World AIDS Day 2020- Brand Promotes Awareness through Social Posts

The theme for this year’s World AIDS Day is observed to be, - “Ending the HIV/AIDS Epidemic: Resilience and Impact”.

World AIDS Day is being recognized every year since 1988, by organizations and individuals across the whole world to create awareness and knowledge towards this HIV epidemic and speak about it to achieve Ending the HIV/AIDS Epidemic: Resilience and Impact. This year will be marked as a 30^th Anniversary of World AIDS Day, and moving ahead with the goal to end AIDS by the year2030.

Governments and healthcare professionals are still dealing with the challenges related to HIV testing, patients being resistant due to discrimination and stigma and trying to avoid tests. A huge number of populations across the globe are still feeling reluctant to get an HIV test done, but it is important that we ensure that people are aware and understand the seriousness of the issue, many affected people are still unaware of their status should get the test done and get linked to care and prevention services.

Global HIV/AIDS community must continue to encourage and motivate the expansion of HIV testing programs. Every year on World AIDS Day, the motto is to raise awareness of the importance of removing any barriers to accessing HIV testing.

It’s about time to “know your status”.

Let’s have a look at how the Brands are spreading awareness through their social campaigns.

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Commissioned by Apple. "Self-portraiture is a visual representation of the voice in your head. For those of us living with HIV, stigma is often the most brutal side effect, so I've used glamour to represent myself for all those moments when I haven't felt beautiful. This is for people living with HIV/AIDS, as a reminder that we are human and desirable. This is for people without the virus to rewire their understanding and restore compassion. Because once the body is gone, all that's left is the work we leave behind.” #ShotoniPhone by Kia L. @goodnight_kia #WorldAIDSDay. Check out IGTV for more.

A post shared by apple (@apple) on Dec 1, 2018 at 8:21am PST

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Lipstick saves lives. Seriously. Buy VIVA GLAM Lipstick, and every ???? single ???? cent ???? of your purchase will go toward the M·A·C AIDS Fund. Since 1994, that’s added up to more than $490,000,000 USD in treatment, prevention and essential provisions for people living with and affected by HIV/AIDS around the world. Here’s to nearly 25 years of doing good together – and looking pretty good, too. #WorldAIDSDay #VIVAGLAM #MACCares

A post shared by M·A·C Cosmetics (@maccosmetics) on Dec 1, 2018 at 11:00am PST

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It’s #WorldAIDSDay. If global goals are met, we could avoid more than 2 million new HIV infections among children and adolescents over the next 12 years. We can and must act now to improve prevention efforts. © UNICEF/UNI201831/Schermbrucker

A post shared by UNICEF (@unicef) on Dec 1, 2018 at 5:54am PST

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Don't miss the chance to make a difference this #WorldAIDSDay. SHOP @RED SAVE LIVES, and together we can help #endAIDS. Head to our IG stories to learn more ❤️ Check out our tarte faves in limited-edition RED packaging: Amazon.com/RED #SHOPATHON

A post shared by Tarte Cosmetics (@tartecosmetics) on Dec 1, 2018 at 12:02pm PST

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Journée mondiale de lutte contre le SIDA ❤️???????? #WorldAidsDay #JMS2018

A post shared by Sephora France (@sephorafrance) on Nov 30, 2018 at 10:55pm PST

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Keith Haring (1958–1990) used his art to fight for LGBTQ+ equality and safe sex education in a way not seen before or since. Despite his fame and celebrity, he remained fiercely committed to social change, donating his time and work to groups and causes like #NationalComingOutDay, #WorldAIDSDay and ACT UP. He wanted to reach as many people as possible through his work. 'Art is nothing if you don’t reach every segment of the people,' he said. 'Art is for everybody.' Today is International Day Against Homophobia, Transphobia and Biphobia. #IDAHOBIT #IDAHOBIT2019 ????️‍???? ⠀⠀⠀⠀⠀⠀⠀ #KeithHaring, Boys Club, NYC, August 17, 1987 © @keithharingfoundation. On display from 14 June at @tateliverpool.

A post shared by Tate (@tate) on May 17, 2019 at 4:37am PDT

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Keith Haring (1958–1990) used his art to fight for LGBTQ+ equality and safe sex education in a way not seen before or since. Despite his fame and celebrity, he remained fiercely committed to social change, donating his time and work to groups and causes like #NationalComingOutDay, #WorldAIDSDay and ACT UP. He wanted to reach as many people as possible through his work. 'Art is nothing if you don’t reach every segment of the people,' he said. 'Art is for everybody.' Today is International Day Against Homophobia, Transphobia and Biphobia. #IDAHOBIT #IDAHOBIT2019 ????️‍???? ⠀⠀⠀⠀⠀⠀⠀ #KeithHaring, Boys Club, NYC, August 17, 1987 © @keithharingfoundation. On display from 14 June at @tateliverpool.

A post shared by Tate (@tate) on May 17, 2019 at 4:37am PDT

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Today we recognize those affected by AIDS and proudly continue our 15 years of support for @aidslifecycle. Pledging to raise $1 million, freeskier @guskenworthy will take on the 545 mile event for the first time aboard this custom Synapse. There's a long road ahead, but we're excited to see where Gus and his bike will take the fight against AIDS. #AIDSLifecycle #WorldAidsDay #rideCannondale

A post shared by Cannondale Bicycles (@ridecannondale) on Dec 1, 2018 at 11:15am PST

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We can end AIDS in children by 2020! #worldaidsday The fight is not over domestically and internationally. Please help support @egpaf @keithharingfoundation @elizabethtayloraidsfoundation #worldaidsday2018

A post shared by Zac Posen (@zacposen) on Dec 1, 2018 at 12:01pm PST

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Thank you @Apple for turning @RED for #WorldAIDSDay!

A post shared by (RED) (@red) on Dec 1, 2018 at 10:01am PST