Netizens go furious on Dabur's same sex marriage advertisement on karwachaut

Here's a latest advertisement by dabur fem a beauty brand that was boradcasted on the auspicious occasion of karwachauth, this unapologetically bold advertisement tends to change the stereotype about weddings and confined couple goals bricked up by the people on the people. 

Karwachauth is a widely celebrated festival in India. On this day female partners are expected to fast for the sake of their male partner's good health and long life. In short  karwachauth is a festival that has been celebrated by husband and wife duo since ages but this extremely outspoken advertisement of Fem dabur features a wife and wife duo, a lesbian couple celebrating karwachauth and fasting for eachother's good health and long life.

Well the advertisement has made a bold statement breaking restricted set of rules about how an ideal couple should look like. More than a certain portion of internet has been appreciating this initiative of breaking societal norms of "ideal couple".

Well done, Fem/Dabur!

A nice film for a traditional, often-criticized festival by an otherwise conservative brand. pic.twitter.com/gHBTca6jP8 — Abhishek Baxi (@baxiabhishek) October 22, 2021

But a lot of people on social media are going furious about the idea of celebrating same sex wedding and advertisements promoting LGBTQ couple goals.

#BoycottFem&Dabur
Dabur's Fem also started mocking hindu festivals, Very poor ad in which a lesbian couple has been shown making fun of KarwaChauth, They don't dare to do this mockery on Eid, because we tolerate too much, it's time we raise our voices for good@NSO365 pic.twitter.com/ar7oai7u2H — रजनीश (@Rajnish03521723) October 24, 2021

On social media Netizens are free to share their views and opinions but over a certain period of time the internet doesn't seem to be impressed with the content that tends to speak about LGBTQ in contrast with religion and sacred belief, though a certain portion of social media is trying to make space for new ideas and is ready to unlearn toxic and overrated idea that has been practiced since ages.