How to Manage a PR or Social Media Turning Point in 10 Steps [Infographic]1
Having an existing plan is key to successfully managing a communications problem - here are some important tips to keep in mind.
Whether you're 100% confident in your team, even if you think you're in a niche, even if you don't have a lot of followers and don't think there is a lot of risk, it's worth having a social disaster management plan in place.
Many brands have found themselves in the most outdated or misinterpreted media view of the tweet, and given the wide variety of emotions surrounding the current situation, with the rapidly changing media cycle in general, there are many potential impacts and oversight that you need to keep up, and remember, as you continue your media promotion.
To help you come up with an effective response strategy, a team from Meltwater has put together an infographic of valuable tips on how to manage a social media problem.
There are some nice, relevant notes to consider here - you can check out the full Meltwater report here, or check out the infographic below.